| |
"In past years, we struggled to manage all of our information
manually, and always seemed to be a step behind. Database International
Group has
given us the tools to manage and store our information in a single,
well-organized database. Management of the data and events as they
happen is now infinitely easier, and we are able to make adjustments
on the fly even as the tournament progresses."
- Bob Cochrane, Manager NTC Events,
USTA
|
|
The 2004 U.S. Open Tennis Championships, Flushing Meadows, New York
With more than 600,000 tickets sold, the U.S. Open is the largest
of the four Grand Slam tennis championships. It is a premier, high
profile sporting event, with competitors from all over the world
and the global media attention to match.
Ensuring a positive experience . . .
The comfort and safety of players, spectators, staff and vendors,
ranging from deliveries to medical staffing to expanded security
precautions, are vital to the success of the U.S. Open. The complexities
of running this event increase each year and require robust information
management system solutions.
Managing the unexpected . . .
Thousands of trucks, packages, beverages and vendors need to be coordinated,
in order that all deliveries and distribution go smoothly, as well
as ensuring that the necessary security and life safety checks
are made. Unlike most on-going businesses, the USTA employs a large
number of its personnel just for the duration of the U.S. Open
and often does not have the luxury of investing in individual training
prior to the event.
All of this takes place amidst a constantly changing landscape that
includes: weather delays; unannounced visits from heads of state
and other VIPs; match rescheduling; security alerts; crowd surges
and bottlenecks. It all demands that management should expect the
unexpected and be prepared to respond immediately.
Bringing it all together . . .
The Aware Manager™ is at the heart of the command center, which
brings operations, medical, police, fire and life safety, and other
critical resources together. Important incidents are prioritized
and escalated and valuable benchmarks help define acceptable parameters
of operation. Managers can quickly and easily access the system.
By formalizing how information is tracked and analyzed, a standardized
management approach is consistently applied across the board. Extensive
analytical reports provide insights into the ‘big picture’,
improve decision making, and highlight areas requiring immediate
attention.
For more information visit: www.usopen.org
|
|
